The beer comes with directions which I did not follow. ("Use Hoegaarden hexagonal glass. Pour 2/3 into glass. Swirl bottle. Pour rest to form head.") I got a fairly tall head anyway on top of the cloudy, pale yellow beer.
It was pretty much what I expected from a Belgian white; pretty smooth (not sour or bitter) with just a hint of citrus flavor. Not much odor. It's lighter and more carbonated than Blue Moon.
Other reviews: http://beeradvocate.com/beer/profile/83/248/