(It's only slightly less obnoxious than the paying-people-to-serve-ads-to-their-frie
I'm not able to connect the dots to "getting less junk mail". I'm pretty sure direct mail costs are significantly less than $1.00 per impression. One online tool quoted $0.59 per standard-sized letter, and these responses confirm a sub-$1 price. But even at a lower price point, is it more likely that an AdSight campaign would replace a direct mail campaign, or augment it? Would Athleta, for example, stop sending my house catalogs? It is hard to see how it is in their interest to do so--- the integration costs alone to prune the mailing list could easily exceed any cost savings. (There is a large fixed cost to design and printing, so even a relatively expensive mailing may have small marginal costs.)
I don't see what The AdSight can bring to this market that is different from Jingit (another Twin Cities startup), ClixSense, Beezag, or Brightspot (remember them? no?).
